Consumer Online Foundation and the online portal on Traditional Healthcare


The landmark portal was launched on the occasion of the National Consumer Day celebration on 24th December 2020, which was part of the support received by Consumer Online Foundation (COF) New Delhi, India, an Associate Member of the International Alliance of Patients’ Organizations (IAPO), as part of the IAPO COVID-19 Response Activity Grant.

Speaking as the Chief Guest, Mr. Arun Singhal (IAS, Chief Executive Officer, Food Safety and Standards Authority of India, Ministry of Health & Family Welfare, Government of India) congratulated COF and IAPO for developing the portal and building awareness on Traditional Healthcare Practices during the COVID-19 pandemic, and how traditional and integrative medicines can play a positive role to tackle issues concerning unknown viruses and keep citizens healthy and insulated from such viruses apart from vaccine discoveries and other scientific validated options made available to the citizens.

Mr. Robert Johnstone, former IAPO Board Member, who joined the event from his home in UK also heartily congratulated COF for launching this path-breaking portal, and underscored its role in enabling interactions with patients, healthcare providers and manufacturers. He openly shared his personal experiences with Indian traditional remedies that empowered him to battle his lifelong ailments and gradually build a sustainable lifestyle. He couldn’t stop singing the praises of Ayurvedic treatment that helped him to put an end to 20 years of western medications within a span of just 3 years and compelled him to become a global champion of Indian traditional healthcare.

Prof. Bejon Kumar Misra, Founder Trustee of COF, spoke about the objectives of the portal, which is to promote traditional healthcare options, encourage preventive care and keep healthy citizens healthy. The PORTAL will empower patients to make informed choices based on scientific documents and credible information on safety, efficacy and quality of Traditional Medicines. He was grateful to IAPO for the grant and looked forward to a long term relationship with IAPO on the proposed activities. He also mentioned about the global study conducted on the “Consumers’ Perspectives on AYUSH”, which is available on the portal and urged patients to register and share their comments on the way forward.

World Health Organization (WHO) Member Countries are already working on the subject to improve accessibility to the traditional healthcare practices around the world and integrate them as part of the Public Health System and enable Governments to roll out Universal Health Coverage by 2030.


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