World No Tobacco Day

Monday, 30 April 2018

Every year, on 31 May, WHO and its partners, including the World Heart Federation, mark World No Tobacco Day to highlight risks associated with tobacco use and advocate for effective policies to reduce tobacco consumption.

This year, World No Tobacco Day will focus on the important link between tobacco and heart disease, under the campaign theme “Tobacco Breaks Hearts”. The campaign aims to increase awareness on the link between tobacco and cardiovascular disease (CVD) and promote feasible actions and measures that governments and the public can take to reduce the risks to heart health posed by tobacco. World No Tobacco Day 2018 will also be an opportunity to bolster commitment and empower the cardiovascular community in the fight against tobacco.
Cardiovascular disease kills more people than any other cause of death worldwide, and tobacco use and second-hand smoke exposure contribute to approximately 12% of all heart disease deaths. Tobacco use is also the second leading cause of CVD, after high blood pressure. Despite the known harms of tobacco to heart health, and the availability of solutions to reduce related death and disease, knowledge among large sections of the public that tobacco is one of the leading causes of CVD is low.
World No Tobacco Day 2018 aims to:
Highlight the links between the use of tobacco products and cardiovascular disease.
Increase awareness within the broader public of the impact tobacco use and exposure to second-hand smoke have on cardiovascular health.
Provide opportunities for the public, governments and others to make commitments to promote heart health by protecting people from use of tobacco products.
Encourage countries to strengthen implementation of the proven MPOWER tobacco control measures contained in the WHO FCTC.
For more information and to download the campaign materials, visit the WHF website at