On behalf of the Personalised Cancer Care Alliance (PCCA) we are delighted to invite you to the online event: From Theory to Practice: PCCA Position Paper 2.0 Launch

Date: Tuesday, 5 May 2026

Time: 3:00 - 4:30 pm UAE time

Location: Via zoom

Format: Virtual

Language: English with simultaneous interpretation into Arabic

Register here

This online event will serve as a milestone gathering to launch the Personalised Cancer Care Alliance Position Paper 2.0 which is an updated version that builds on the first Position Paper published in 2022. This newly updated position paper recognises that advocacy must move from theory to practice and highlights two pilot initiatives launched to test the recommendations from the first position paper in real-world contexts. 

As a result, the Position Paper 2.0 marks a critical shift from conceptual advocacy to implementation-driven action, grounded in real-world evidence, lived experiences, and multi-stakeholder collaboration.

Speakers include: 

• Dani Mothci  - CEO, International Alliance of Patients’ Organizations 
• Hajar Gdader - Advocacy Strategy Lead, NABD-BC2 Association
• Khaled Al-Saleh - Secretary General and Board Chair, Society for Smoking and Cancer Prevention 
• Dr. Reem Al-Ajloun - Director, Jordan Breast Cancer Program
• Majed Mohamed - Head of Community Engagement & Advocacy Department, Friends of Cancer Patients
• Dr. Heba Alsawahli - Consultant, WHO
• Claire Lebled - EEMEA Regional Patient Engagement Lead, MSD

The Personalised Cancer Care Alliance (PCCA), an initiative by the International Alliance of Patients’ Organizations (IAPO), aims to put patient voices at the forefront of healthcare transformation in cancer care. Since its launch in 2022, PCCA has served as a dynamic platform bringing together cancer patients, caregivers, and patient organisation leaders across the WHO Eastern Mediterranean Region to advance personalised, equitable, and participatory care.

We would be delighted for you to join us for the launch and be part of this shared moment of reflection, recognition and next steps.

Ahead of the event, we are pleased to share the following documents to support your preparation and help ensure an active and meaningful discussion during the launch:

• Position Paper 2.0 This is the paper that will be officially launched during the event. We invite you to review it in advance so you are familiar with the main messages and recommendations that will be discussed.

View the Position Paper 2.0

•  Manila Workshop Report This report reflects the collective discussions and contributions that helped inform the development of the Position Papers

View the Manila Workshop Report