World Osteoporosis Day is observed annually on October 20th, and launches a year-long campaign dedicated to raising global awareness of the prevention, diagnosis and treatment of osteoporosis and metabolic bone disease.

The World Osteoporosis Day 2017 campaign calls on people of all ages to ‘Love Your Bones: Protect Your Future’! Through early prevention, diagnosis and treatment of osteoporosis, millions of men and women all over the world can reduce their risk of painful, debilitating and life-threatening fractures.