This day aims to raise awareness internally among the Fight the Fakes partners' collegues on the Fight the Fakes Campaign. Greater awareness among staff and members of partner organisation of Fight the Fakes and greater understanding on how to support the campaign should lead to further raising the campaign’s profile.

This is because, the Fight the Fakes partners, through their organizations have the potential to reach thousands of people at international, regional and national level. This is to be achieved by leveraging their own internal networks to raise awareness of the campaign and the issue of fake medicines.

• Encourage as many Fight the Fakes partners to participate in Fight the Fakes Week to raise awareness and promote engagement within their own membership, sector, or industry
• Share and distribute Fight the Fakes material and use or tailor the resources provided in the toolkit to fit with their own campaign