Don't wait until disaster strikes. What can you do? Give blood. Give now. Give often.

This year's campaign will focus on blood donations in emergencies. In crisis situations, the natural human response is 'what can i do?' 'How can I help?' 

Therefore, for the 2017 campaign  theme is "What can you do?" with the secondary message "Give blood. Give now. Give often"

This annual campaign will also underline the role every single person can play in helping others in emergency situations, by giving the valuable gift of blood. it will also focus on the fact that it is important to give blood regularly, so that the blood stock is sufficient before an emergency crisis.