Teva Pharmaceuticals to Launch Life Effects Website for Patients at Global Patients Congress
At IAPO’s upcoming congress Teva Pharmaceuticals will introduce Life Effects, a new patient-centric website. It features stories from people living with chronic conditions that focus on the impact their conditions have on their day-to-day lives.
Teva created Life Effects after speaking to more than 13,500 patients globally. The company learned that while physicians and other healthcare professionals were patients’ go-to experts when it came to diagnosing a condition and exploring treatment options, there wasn’t a central resource that patients could access when it came to living with a chronic condition on a daily basis. So, Teva decided to tap into the knowledge and experience of patients themselves to help bridge the information gap.
Life Effects has been developed in collaboration with a core group of people who have lived with one or more chronic conditions for a number of years. With their input, Life Effects presents first-hand perspectives and information on what it’s like to live with a chronic condition.
They help plan the content featured on Life Effects based on what they’ve experienced and learned through their own health journeys. In many cases they write the articles themselves, sharing insights that may help fellow patients manage their lives today and plan for tomorrow. The participants have been compensated by Teva for their contributions.
Life Effects will target U.S. patients and initially focus on four conditions: Attention deficit hyperactivity disorder (ADHD), asthma, depression and migraine.
Teva’s Life Effects team will be attending this year’s Congress, and will be available to speak with delegates at their booth in the exhibition area. Teva will also be hosting a session on May 25 at 5 p.m. to share their experience in building Life Effects and engage with delegates in a broader dialogue about ways to empower patients.