Inspiring the public to take up the challenge of ending malaria
After more than a decade of steady progress in fighting malaria, progress seems to be stalling. According to the World Health Organization’s latest World malaria report, no significant gains have been made in reducing malaria cases in the period 2015 to 2017.
2019 is therefore a critical year for the fight against malaria. It's the year we as patient advocates build coalitions of sound influencers, strengthen policy advocacy, and produce and distribute regionally adapted, multi-media content to elevate the issue onto the national agenda.
Elimination of malaria
With this new drive to jumpstart the response against malaria globally, the rate of progress will depend on the strength of national health systems, the level of investment in malaria control and the environment; social, demographic, political and economic realities of a particular country.
As we mark World Malaria Day 2019, we are called upon to rally national and regional influencers from across different parts of your country’s culture to advance mass awareness, promote progress amongst government decision makers, and popularize actions and behaviors individuals must take to protect themselves, their families, and communities from malaria.
We invite you to draw on the storytelling resources of the World Health Organization to help you lead the production and distribution of actionable, cross-platform media content that inform and engage at-risk populations in key regions of your countries regarding the disease, while also giving a wider swath of people an opportunity to act in support of the campaign.
Winning the fight against malaria is possible.
We need to:
- continue engagement,
- strengthen surveillance systems,
- seek out and treat cases and
- increase net use of preventative strategies.
Inspiring the public to take up this historic challenge
Remember, no one can end a killer disease alone but together we can accomplish this goal if we work hand in hand with other health advocates, government bodies, educational institutions and businesses to inspire the public to take up this historic challenge. Organizations large and small, far and wide, are working together with a number of malaria champions to make sure bold action will lead us to a malaria-free world. Everyone's help is needed in getting the message to leaders so they hear us loud and clear.
The main aim of the campaign this year therefore is to get world leaders to listen so they commit to ending one of the world’s biggest killers. Sustained political commitment, adequate resourcing and effective partnerships are all fundamental to the success of malaria elimination programmes.
We know what needs to be done to end malaria, lets get it done.